Role: Editor & Motion Designer
Agency: Propac
Agency: Propac
Client: Lays
Overview: As Editor and Motion Designer, I partnered with Creative Directors and Associate Creative Directors at Propac to develop a bold & playful, but premium set of videos that supported Lays in their pitch to partner with Levy, a leading stadium and arena food provider.
The work combined adapted brand footage and influencer content with custom-built motion graphics to create an immersive three-screen video room experience — surrounding viewers on the left, front, and right screens. This format elevated the presentation, bringing Levy into Lays’ vision with dynamic visuals and a sense of scale.
By blending polished design with engaging storytelling, the videos transformed a standard pitch into an enveloping cinematic experience that reflected both brand's energy and ambition.
